What We’re Actually About
Mechanical Marketing started as a place to talk about systematic, data-driven marketing. The kind where you rely on frameworks and common sense instead of hoping you’re naturally gifted at this stuff.
Then AI came into the picture. AI isn’t just another marketing tool anymore. It’s fundamentally reshaping how businesses operate. Most of the conversation around it is either hype-driven nonsense or overly technical garbage that doesn’t help anyone.
So we evolved.
Now we focus on strategic AI implementation. We figure out where AI actually creates leverage in your marketing and business, and where human judgment still wins. No BS, no buzzwords, just honest takes on what actually works.
Who This Is For
You’re in the right place if you’re tired of:
- The same recycled marketing advice everyone parrots
- AI hype that promises everything and delivers disappointment
- Shiny object syndrome disguised as “innovation”
- Content that sounds smart but gives you nothing actionable
We dig into marketing strategy, AI implementation, email systems, customer retention, and whatever else actually moves the needle for your business. Sometimes that’s cutting-edge AI workflows. Sometimes it’s a fundamental principle that’s worked for decades.
We don’t care if something is new or old. We care if it works.
What Makes Us Different
Most marketing content is either surface-level listicles or academic theory that doesn’t translate to real business. We go deep on topics others avoid or oversimplify, but we explain everything in plain language so you can actually use it.
Think of us as the friend who knows way more about marketing and AI than you do, and genuinely wants you to succeed. We’ll tell you the truth even when it’s not what you want to hear.
Beyond The Blog
We don’t just write about this stuff. We build tools that make it work in practice.
Our software products (like Sequence Planner for AI-powered marketing and Buddy Prompt for prompt management) follow the same philosophy: strategic implementation that actually creates leverage, not bloated features that sound impressive but waste your time.
Let’s Stay Connected
We’re constantly adding new content, frameworks, and resources. Bookmark us, subscribe, whatever works for you.
Don’t be a stranger. If you want to reach out, disagree with something, or just say what’s up, reach out to me on LinkedIn here.
Talk soon,
Brandon Shelton
Founder
P.S. The best marketing isn’t about tricks. It’s about understanding what actually works and having the discipline to ignore everything else.
Who Is Brandon Shelton?
Brandon Shelton is the Founder of Mechanical Marketing (a SaaS and digital information publishing company) who loves studying marketing and playing basketball.
He has helped grow ClickMagick to a 7-figure SaaS as a partner and Chief Growth Officer, former CEO at Gearbubble helping generate $165m+ in revenue (also multi 7-figure in ARR) and is the Founder of Buddy Prompt and LeadShield.