Finding Your Voice: 3 AI Techniques to Write More Authentically

AI is all the rage in marketing nowadays…

I truly believe that if you don’t know how to incorporate it into your marketing workflow, you will get left behind…

Now I promised to share a pro tip and I will. But before I do, let’s quickly talk about if it’s even ethical to use AI in your marketing and the dangers of leaning on it too much.

If you are building a personal brand or creating marketing for someone who has a personal brand, I think you’re making a huge mistake by entering in a few prompts then using whatever AI gives you.

Sure it can learn how to write in your style…

Sure it can probably even write better than you…

But you do lose some soul and authenticity when you rely on AI solely.

AI simply can’t capture the true essence of a human. When it comes to writing that’s more intimate like a personal blog or email, I think using a hybrid approach is best.

For sales letters, ad copy, VSLs, SEO-based blogging, etc. are more suited for heavy AI-based writing.

“Ok, Brandon, get to the tip please…”

Here’s how I approach doing hybrid AI writing:

Method #1 – I write whatever I want to say in a Google document. I don’t stop or think. I just write whatever because it’s only going to be used as a first draft.

Then I turn on my Grammarly and Wordtune chrome extensions to quickly clean up my writing. Grammarly is great for fixing grammar but it can take the authenticity out of your writing, so I don’t typically use its suggested rewording.

Wordtune, however, is great at quickly rewriting lines while keeping the essence and tone of what you’re saying.

Method #2 – Similar to method 1, I start writing in a word document. Then I head over to an AI chat tool like Cheetah Prompt or Claude and tell it that I have a piece of writing I’d like to have AI clean up but I want to maintain the tone, style and essence.

I want the edit of my writing to not deviate from the original style. I also tell it what type of writing it is, for example an email, ad, blog post, etc. Then I ask it to provide me the perfect prompt to give an AI tool to accomplish this.

Once AI provides me the prompt, I copy and paste my writing into a new chat/session with that prompt and voilà.

Method #3 – I go directly to an AI chat tool like Cheetah Prompt or Claude and start writing a draft or explaining the structure and contents of what I want in that piece of writing.

Then I ask AI to write it out while providing it context along with who will be reading that piece of writing. Once AI comes back with a draft, I will prompt to edit it.

Then finally do some manual editing to add more soul back into it.

Those are the 3 methods I use when using the hybrid approach. I do still write everything manually as well sometimes. I feel it’s a great way to connect with someone like you and it can be therapeutic sometimes to jot down whatever’s in your head.

In case you’re wondering…

I used method #2 to write this very post 🙂. This is the prompt AI gave me:

“I’d like you to improve the clarity and flow of this email draft without changing my tone, style, or the essence of my message. Please make minimal edits focused only on enhancing readability and coherence. I want the result to sound authentically like me, just with better structure and clarity. Here’s my draft:

[Paste your email draft here]

Please provide your improved version along with a brief explanation of what specific changes you made and why.”

Anyways, try out one of these methods and let me know how it works out for you. Until next time.